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FRANCHISE PROSPECTUS

a new

FRANCHISE

model

FRANCHISE
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KITCHEN CONFIDENCE

At The Cooking School, we teach the art, skill, and science of cooking delicious food at home.

 

Our passionate chefs are culinary experts eager to share their knowledge and experience with groups and individuals at every stage of their personal cooking journey.

Buying a franchise is an important investment, and we know the prospect of beginning a new venture can be daunting, but with our support owning your own successful cooking school has never been easier. 

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faster
grow

Our lucrative business model has been refined over decades in kitchen management, cooking, and the hospitality industry. Designed to propel the growth of new Franchise Partners, The Cooking School’s franchise process is simple, straightforward, and profitable for all parties.

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our training

The Cooking School is proud of the training program we provide to our new Franchise Partners. All new Franchise Partners will be inducted into the brand and The Manual, including the company operational procedures and systems.

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Our training and induction programme is designed to prepare you for being able to operate your business within The Cooking School system successfully and promotes efficient business operation.

01.

Operational and administration systems.

02.

Knife and cooking skills.

03.

Training in specific classes and dishes.

04.

Food safety and cross contamination.

05.

Safety in the kitchen and hazard identification.

06.

Class set up and lesson delivery.

a day

in the life...

scouting & booking

Search for kitchens in your area. We'll teach you how to structure a flexible rental agreement and retain financial freedom.

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Marketing
and promotion

While we look after National advertising, we'll provide you with content, web presence and promotional material to boost your  activity locally.

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sourcing
ingredients

Source ingredients and equipment required to perform a class smoothly. Access shopping list calculators and best practices.

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manage
classes & events

Manage your class and events booking with ease and deliver awesome and entertaining cooking experiences.

COOKING UP A PARTNERSHIP

"The perfect Cooking School partner will already have some experience in the kitchen."

01.

A chef, restaurant owner, or simply passionate about food.

02.

Able to pass a Working with Children check.

03.

Enthusiastic to share your knowledge and passion.

04.

An outgoing, confident communicator; you love people

05.

Patient and compassionate, able to connect with your community.

AVAILABLE LOCATIONS

the investment

$10,200

* INITIAL EQUIPMENT

$2,000

TRAINING FEE

$3,000

INITIAL MARKETING FEE

$300

ONGOING MARKETING FEE - monthly

$200

ADMINN FEE - monthly

$30,000

FRANCHISE PURCHASE FEE

10%

FRANCHISE ROYALTY - monthly

$2,500

* LEGAL FEES

All prices in Australian Dollars | *may vary

  • Couldn’t I just start a cooking school myself?
    There’s a good chance you could, although the facts are that 9 out of 10 businesses fail within the first year. We have developed tried and tested recipes, popular class structures and a business model that has been proven over seven years. As a Franchise Partner, you will have access to support and guidance across all areas of your business, including marketing, to ensure you maximise bookings sales and hit the ground running.
  • Local Advertising Spend
    Maintaining the flow of new customers to The Cooking School is one of the key activities to having a successful Franchise. Therefore, a minimum annual advertising spend is stipulated in the Franchise Agreement and is reviewed from time to time.
  • Will you provide more financial information?
    A closer look at The Cooking School's financials is provided later in the application process. We have provided some initial and ongoing fees as a guide in the meantime.
  • How long before I'm up and running in my franchise?
    We estimate from the time you sign the agreement to when you are ready for your first customers will be approximately two weeks
  • Who looks after advertising?
    The Cooking School approach is that you as the Franchise owner will control as much of the advertising as you can, however, within the guidelines and approval requirements discussed with The Cooking School Head Office. National advertising and marketing campaigns are organised through Head Office for efficiencies and cost advantages e.g. digital advertising (website, SEO, Google AdWords, Social Media).
  • How do territories work?
    Your territory is exclusive, meaning regardless of the number of other The Cooking School Franchises around you, you are the only Franchise Partner who can advertise and market in your area. This also means that advertising and targeting your market in the territory of another Franchise Partner is not allowed. Your Franchise Agreement lays out the exact boundaries of your territory, and this territory is protected from other Franchise Partner activities.
  • How long is the franchise agreement for?
    The term of agreement is the length of time the franchise agreement is granted for. The Cooking School term is an initial period of 5 years and 1 further term of 5 years (10 years total).
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Image by Heather Barnes
passion

The Cooking School is a lucrative, flexible opportunity to earn a generous income doing what you love.

OUR VALUES

"Your name and your reputation are the two things you have in life. If you’re doing a good job and being true to those two things then the money will come naturally."

01.

PASSION

We share our passion for cooking in every class and work to inspire the same passion in others.

02.

SIMPLICITY

Simple doesn’t mean boring, it just means accessible which is why all classes are designed for beginners.

03.

EDUCATION

We inform and educate our customers, offering guidance on food, techniques, and practical nutrition.

04.

CONNECTION

We build a connection with every customer, making them feel at ease, breaking the ice, and building rapport.

05.

SKILLS

We teach in a judgement-free environment, where customers are encouraged to try new things and build valuable skills.

the

Now, with more demand for The Cooking School than Gabriele could have ever anticipated, he’s excited to partner with passionate chefs, cooks, and culinary artists ready to share the joy of cooking with their local community.

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OUR STORY

Gabriele Emanuele embarked on his Cooking School journey when he moved to Australia from Italy 14 years ago.

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He had a successful career back home, but his Italian diploma wasn’t recognised here. Determined to forge a new path, Gabriele retrained as a chef, and his journey led him to a remarkable opportunity at the Cooking School in 2010.

Gabriele discovered the school by attending a class, and it sparked something within him. Soon, he began working at the school, acquiring knowledge, and honing his skills in various culinary techniques. In 2015, Gabriele took over management of the school in the owner’s absence and then went on to purchase the business on his return a year later.

 

Already a successful consultant, this marked his second business venture, and The Cooking School, which had already established itself over 20 years of operation, now fell under Gabriele's leadership and vision.

 

Under Gabriele's guidance, The Cooking School has grown to new heights, expanding its offering to include children’s parties, virtual classes and recipes, and corporate workshops.

REQUEST FRANCHISE INFO

Request franchise info

Thankyou! We'll get in touch with you soon

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